It seems laughable at times, when serious issues concerning foreign publics are twisted around clumsily and the content of a laudable vision becomes obsolete. ‘ Of course, the risks—of coming across to the world as clumsy rather than canny, of provoking more anger than intended, of gaining nothing for all the candour - are serious’.
‘But we cannot tolerate the idea that this country is allowed to look both ways and is able, in any way, to promote the export of terror whether to India, Afghanistan or anywhere else.’ Those were the punch lines Mr Cameron threw in a ring fiercely contested by raging parties of nationalistic machination.Thus provocative, Mr. Cameron didn’t elaborate constructively but sparked a diplomatic row in a region fragile to common rhetoric.
Public and Cultural diplomacy is an important tool to envisage a strategic advantage, but without any understanding of complexities in regional configuration, most common policy outlines will be sidelined by negative diplomatic disposition. Most at times, foreign governments forget to be constructive in differentiating countries from each other even though they are located in the same geographic position. India and Pakistan are located in warring environments which makes the careful coordination of public and cultural diplomacy a tricky endeavor. The nature of fragmentation is deeply entrenched in the public fabric on grounds of factorial dispensations such as: Patriotism, Religion, Geopolitics and Governance. Public and Cultural diplomacy can only be envisaged through the recognition of the factors mentioned. Public and Cultural diplomacy has a strong ability to unite all nations on structural grounds, with a good attitude by external bodies who recognize the solid vehicle Public and Cultural diplomacy deploys on. The historical links between India, Pakistan and India makes it easier for Britain to conduct a soft power approach detached from all sort of irresponsible comments.
The move to deploy a Pakistani (Muslim) cricketer to promote the values of Britain is a laudable adventure which recreates a new face of British Public and Cultural diplomacy. ‘Muslim Ahmed is a role model to many young Pakistani men and is seen as being able to reach people in both Britain and his home country who may be at risk of being radicalised’. Another welcoming development to build a recognizable positive image for Britain is the recent aid grant to Pakistan to help it improve education, which Britain perceives as a sign to stabilize Pakistan. ‘David Cameron vowed to hand hundreds of millions of pounds of taxpayers’ money plus vital military secrets to Pakistan yesterday to make amends for offending the Muslim nation last year’.
However, the question is: will Pakistan make use of the funds to encourage education and give credit to British adventurism to create a new brand for itself in the Islamic world or fund rapid Talibanization.
However, the question is: will Pakistan make use of the funds to encourage education and give credit to British adventurism to create a new brand for itself in the Islamic world or fund rapid Talibanization.
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